Full Potential, LLC
Helping individuals and organizations achieve improved results!
 
CUSTOMER LOYALTY SEMINARS


SEMINAR 1:  Increase Sustained Profitability – Developing a Customer Loyalty Strategy 
♣	CUSTOMER SATISFACTION versus CUSTOMER LOYALTY
♣	Your PERCEIVED VALUE as defined by customers
♣	Why would your organization want loyal customers?
♣	What is a loyal customer worth to your organization?
♣	A Customer Loyalty Strategy

SEMINAR 2:  Key Measurements For Building A Loyal Customer Base
♣	How does your organization measure CUSTOMER LOYALTY?
♣	Why is it important to know your LOYALTY FACTOR SCORE?
♣	What is your LOYALTY FACTOR SCORE?
♣	Why is it important to know your EMPLOYEE LOYALTY SCORE?
♣	What is your EMPLOYEE LOYALTY SCORE?

SEMINAR 3:  The Power of Customer Loyalty – Points of Connection
♣	Why should you look each POINT OF CONNECTION a customer has with your organization?
♣	What is an effective POINT OF CONNECTION DELIVERY SYSTEM?
♣	Why should you listen to the VOICE OF YOUR CUSTOMER?
♣	Why should you develop a POINT OF CONNECTION EVALUATION?
♣	Why are CUSTOMER COMPLAINTS critical to your organization?
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